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About Us

TowelChic thrives on sourcing honest product offerings with premier quality and believes in achieving superior customer satisfaction.  Our mission is to provide eco-friendly yet elegant and practical alternatives that are setting trends around the globe. Our artisan-made towels are certified non-toxic, lightweight, compact, and machine washable. 

Our Founder, President

Georgia (East Cobb) resident, Arzu Wiest worked in finance for over 20 years in Fortune 500 companies but needed a change from her long hours away from home lifestyle. She decided to kick off her pumps and bring eco-friendly, elegant and practical towels to the area.  She grew up using these towels, and they made her life easier in the kitchen, bath and enjoying summer activities. After careful research and testing of product designs and styles, she launched TowelChic brand under her privately held company Infinite Buy, LLC which was established in 2003. 

Our values

  • Honesty
  • Quality
  • Integrity
  • Transparency
  • Philanthropy

We are currently evaluating strategic partnerships to give back to the communities that we all share.  Our primary focus is education and wellness as well as environmental.  We are working to form  an exclusive giving tree, through profit sharing to support educational foundations and charities across the US.


We are proud of our products

We have carefully hand selected our products and manufacturer.  Our products all have The STANDARD 100 by OEKO-TEX® certification and stands behind their quality and eco-friendly manufacturing practices.  

All of our towels are manufactured using authentic, high quality fibers from 100% natural Turkish cotton. Our loomed towels are beautiful and flat-woven with longer more durable Turkish cotton fibers, crafting the softest touch.  Turkish towels are world renowned for their high quality and last for a longer period of time.  These authentic Turkish towels are also great for traveling because they fit easily in a backpack or suitcase.

To read more about our products, please visit our page About Our Products.


Our Company

TowelChic is a part of Infinite Buy Solutions Group, a women-owned Georgia Corporation, which was founded in 2003 and is located in Marietta, GA.


Contacting Us 

If you have any questions, please submit an inquiry form through our Contact Us page.  Our response time is estimated at 24-48 hours.